“For millions of years, people have been seeking out tribes, be they religious, ethnic, economic, political or even musical”
The above quote is borrowed from the author Seth Godin who wrote a book entitled: “Tribes: We Need You To Lead Us” A tribe unifies a group of people around a common goal, and can take many shapes, sizes and organizational structures. When a new school is launched, as with a new company, there is a process of branding the identity of the tribe. Successful branding requires that the vision is attainable at all levels of entry (novice, intermediate, skilled and expert, alike).
Knowing that teachers are very meta-cognitive when it comes to these things, we asked “What does it mean to be successful” from a branding perspective? But then also what does it mean in general? In fact, we thought it was such a good question, that we adopted it as our brand identity immediately. Except now we need to tell you what SUCCESS looks like.
On October 17th, we will be launching the first installment of the monthly Hill-Freedman World Academy Living Knowledge (WALK) Speaker Series. We hope that these speakers will help the school community to create a living definition of what success looks like. The branding process will take time, and we believe that the completed product will be a genuine artifact that attracts more successful people, concepts, and partnerships as the high school grows into itself…and beyond.